Telling a good story is essential to marketing whether you are an agency like Town Crier Marketing, or one of the region's finest fitness facilities right in our small town of Stratford. We like to get up to speed on what makes each business special and share the story to amplify it for the community. Simple as that. If you are leveling up from the big box gym, looking for a cool fitness community to join, or interested in redefining what your body can do, you will like this one!

Here is a story on what makes the all new Crossfit Stratford special in our minds.

The Community

CrossFit is probably a term you have heard in recent years as it is a strong global brand and fitness movement that packs more sport into the health and exercise routine. We have heard funny descriptions like Hardcore fitness rave, the Xgames of fitness or bootcamp on steroids but it is definitely not your regular routine.

You can imagine being a part of a supportive team like this and how it would be a fantastic experience for some who tire of hitting the gym solo and listening to headphones. The community of members is surprisingly tight yet inclusive as partners become fast friends and help push each other physically without sacrificing the social aspect of the group.

The image used for the promo was actually from an event called Halloween Havoc where orange was the colour of the day and these smiling faces had just completed the workout of the day (WOD!) So many smiling faces from all walks of life and fitness levels working together as a team. Definitely an awesome family discovered when we first poked our noses in to see what is going on.

The Team

Everyone we have met on the team shares that same passion for fitness and helping people improve their performance and lifestyle. A whole range of ages and backgrounds like the members, the coaches and support staff really fly in formation when it comes to being welcoming and dynamic. Everyone on the coaching team will make you feel welcome in joining the Stratford Crossfit family whether you are self-professed neophyte or a seasoned fitness warrior. Taking your health into your own hands can be made so much more doable when being helped by this team.

It is also very special to us that the owners are not only members themselves, are passionate about fitness, but are also in the leadership of the coaching staff. The business was founded on these principals and will continue to run with them at the forefront when the owners are also driving the curriculum and classes. Besides that, it is fantastic to support a locally owned and run business knowing that you are giving back to a hard working local family with your membership fees.

Besides that, it is neat to know you are working with a champion! Mike most likely won't regale you with too many stories as he is humble but he has spent as many years as a professional hockey player as he has a business owner at Stratford Crossfit. When it comes to team mentality and sportsmanship, Mike knows the code and brings all of that experience into the gym, which he often refers to as the rink as an old habit. Maybe not something you would lead with when telling the brand story but we love hockey and the character it builds in the team context especially when it comes to winning a championship.

The Fitness and Fun!

Fitness is serious business. It is not an easy journey, is crucial for people who have neglected theirs, and the results are literally lifechanging. While they don not take this lightly, they also don't take themselves too seriously. The WOD and programs can be difficult or dialed back to meet the members where they are but they all seem so happy!

Sure this is the face of effort when pushing oneself and forcing your body to do what it normally doesn't do, or could not do yesterday. Beyond that, this is the look of joy! Of Living. How could you not join in to get what she is getting out of here fun fitness regime?

Men, women, youth and everything in between can be fierce and active and confident on this team. I might not enjoy looking at these beasts if they were martial arts opponents but team members helping push me while having fun? Yes please!

This is the perfect intersection of phenomenal and attainable. Using elements of weightlifting, gymnastics and monostructural movements (cardio) to prepare for life outside the gym can make a seriously positive impact but the recipe includes fun as well.

Wait, what's CrossFit?
They like to sum it up as "constantly varied, functional movement, done at relatively high intensity. What that means in English is we do a bunch of different workouts, comprised of simple body-weight and free-weight movements, and we work hard." With 5000 square feet of training space, experienced & certified coaches, a wide variety of specialty equipment, a coffee stop with lots of seating and onsite shower, it doesn't get any better right in the middle of our small town.

Huge thanks to the dedicated and resourceful team at CrossFit Stratford for supporting #shoplocal and being a Town Crier Marketing client.

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Thank you for your business and community support, following our story and sharing in those we tell of our clients. Feel free to create a blog for your business https://signup.hive.io/ and ask @town-crier crier how to leverage it towards success. http://www.towncriermarketing.ca

Would you work out here?

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#shoplocal Spotlight - Crossfit Stratford