Facebook is known for sending bot traffic to generate false ad data. They are also known to deliberately prevent traffic reaching hive/steem - hence we have a multi billion dollar class lawsuit in action against them currently. I would suggest looking at ads on reddit since Steemit was originally modelled on Reddit and I regularly see people asking the crypto sub reddits about how to find blockchain powered social networks - no-one usually has a clue.
You can also look at advertising through blockchain and crypto based ad marketing platforms to specifically target crypto oriented websites.
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We monitor the funnel and every step made by user on the site so we will see if any traffic is suspect in any way.
We will also be implementing some changes to the funnel to eliminate any click fraud focusing directly on conversions.
Moving this ad campaign to reddit or elsewhere isnt an option right now.
In the future different platforms can be discussed.