Proper marketing requires strategy, which typically involves identifying target audiences and then catering to their needs. Gamers are certainly one group - including casual social network gamers. Free speech 'power users is another that are very hungry for Hive's features, but also have specific needs which Hive doesn't currently cater to.
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This is a great example of targeting the right audience: https://inleo.io/@clayboyn/sps-governance-proposal-crypto-gaming-recovery-fund
You should write more about this.