This is a great idea, decentralizing manufacturing for food and drinks. However, Cana doesn't seem like they want to really decentralized it. They want to be THE distributor of the chemicals and machinery that people will print their food with. With all the proprietary adaptors and containers that only they can make. Like the Hewlett Packard printers and their ink cartridges.
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That is true, the entity is not decentralized. However, the process is.
It is hard to deny that HP did not decentralize the production of information on paper. Even if they controlled most of the market, it was spread further out from the traditional print shops.
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And consider the degree of control HP has over that now. None. You can't give most people a printer these days, because of that business model. A new printer just means another kind of ink cartridge to find before they stop making it.
And who prints anything anymore anyway? If you can't figure out a goddamn email I don't want to do business with you.
That is true. HP disrupted the Print Shop industry and the digitization disrupted HP.
It is how things work.
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