Land 1.5 should release next month. It is mostly functional on Mavericks Server. As for the marketing, some form of a Splinterlands Academy where uses can learn about the game complete milestones to earn rewards (CREDITS, DEC or Reward Chests) could be an idea worth looking at.
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Yep the only negative with "rewards" Is bot farmers that will come out and create a bunch of junk accounts to get the start up rewards. You'd be surprised what these bot farms will do for a few pennies it's wild. But I do agree some type of system that brings people coming back for activity and easy onboarding will be critical for growth.