But it's not easy to get everyone excited about various initiatives in a decentralized blockchain.
This is somewhere we can definitely learn from other projects that made it to the mainstream. Some Memecoins have reached tremendous success without even strong reward structure for the community. Games with their character designs could become one of the things to blow up. We should look more towards merchandise/toys if possible.
Someone proposed that (again) for Splinterlands. Gave details too. Let's see if the team (or someone else with the team's go ahead) takes that road.
I know they did a small run with few stuffed toys. I personally think it would be fine to give license to any large company to put merchandise on shelves or even make an animated series that is lore accurate. If the potential audience is large enough, license could be given for free + tiny percentage of revenue. Going mainstream is the most important task at hand.
Yes, I remember those fluffy toys in the early Splinterlands history.
Here the thing about this kind of deals. They'd better be kept on a negotiated-bases. If someone is interested, they will get in touch with them to see how much it'll cost them to use the Splinterlands IP for other media types or products like stuffed toys. If nobody contacts them, it is likely nobody serious is interested, and there's no reason to offer IP at low cost to anyone, with limited resources to keep track of how everyone is using it.
This is a very good idea. We still have the problem of letting other businesses know about Splinterlands IP and what it can offer. I guess this falls under business development.