At least some DAPPs like @splinterlands and @leofinance have a vision and try to do something great. HUNT Token from STEEM days actually has 3095.1% return for the last year. They really worked on their marketing well. Their trading volume is 3X HIVE trading volume: https://leofinance.io/@vimukthi/thou-shalt-not-underestimate-the-airdrop-already-over-usd19-000-made-without-even-investing
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