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  1. Individuals unconsciously mirror posture and gestures to foster trust
  2. Emotional pain tends to be remembered longer than physical pain
  3. Most choices happen below conscious awareness
  1. Eye contact can create connection—or trigger tension
  2. First impressions form in under seven seconds
  3. Repeated complaining reshapes the brain toward negativity
  4. Perceived scarcity increases perceived value
  1. Purchases are driven by emotion and later justified with logic
  2. The brain often can't tell the difference between real and imagined
  3. Judging others frequently reflects fear of being judged

→ Behavior broadcasts underlying beliefs