So, from Discord convos with him, apparently, he bought SIM to demonstrate that it's a shit token and that how bubbles (the one that he made himself) can pop. Also since SIM looks like it's going to zero, it'll be a plus on how his coin does not.
If a coin is going to zero, he has to personally hold it to prove that it does.
Seems rather contradictory to this post of "I made lots of money because what I bought just went up a lot."