Good one
I think that one of the challenges we face is that as a whole, we ourselves have become less creative as a society, relying on specialized others to do pretty much everything for us.
This is the key factor why everyone in the society love just same type of thing because we don't make out time to be creative everyone wants already made and we can't design how good what we claim to like is, in most cases we don't even have a reason to like most things we like because we don't know the uniqueness in those products.
An example is an African mother who feeds her child with homemade food will surely know the content and nutritional value of those food she made by herself while a mother who feeds her baby with already made food can only say a little and that will be base on the description made by the producer
I really enjoyed reading your post.