For me, originality, courage, in writing is very important. Hard to stick your neck out and do something that may be misunderstood. If we don't break new ground, though, or at least be distinctive in our writing, why would anyone read our stuff?
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True that! Although, sometimes just a good story well told will suffice. I'm thinking of the various TV shows I watch (in honour of a good story) - I swear some are just 'breaking boundaries' because they need the attention, and an attention economy depends on the new and fresh and risque, particularly in regards to sex and the transgression of social boundaries.