Consumer rewards
It would still be very legit to call them curation rewards. I hope very much they will become true consumer rewards in time.
near effortless return by just voting on what one enjoys to engage with.
Sorry for being an ass but finding a good content to consume still requires quite a lot of time and effort. But again i certainly hope we will eventually gravitate to a point where it will be a few clicks away.
Summarizing i can say that now we can curate nearly effortlessly, and we may choose to consume with the effort. Which is by far more enjoyable experience if you have time to spare.