Consumer rewards would be great, but it also creates an expectation of earning just based on consuming. You don't really get any kind of reward being a basic consumer on Hive. You have to have invested substantially (time, effort and/or money) already before you are really making those rewards.
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I would like that in the future there were more subscription type services that used stake - subscribe to all for 10.99 a month - and there is an "auto-buy" that converts it to HIVE if people are too lazy to do it themselves. A subscriber to Hive would have (at these prices) about 400 HIVE at the end of the year from subscription conversions and then about another 30-40 from curation rewards. The next year, even without subscribing they could earn another 60-80 - by then they might just be buying themselves on markets.