A problem for many is the IT language and even I still struggle with "curator", or is it "curation" or perhaps "Curating" these days. Maybe I have the wrong auto-votes, who knows.
Simplifying the language for non tech people will go a long way to improve matters for all comers.
So yes, "Consumer" sounds better to my old ears. At least I can eat something Lol.
:D this is a very good observation :D
Thank you Sir and may you have a good weekend!