Education. Open up a Discord server and link it to the community page and program life regular talks there. Invite experts to give talks. Maybe doing so using 3speak streaming services would also work. If you provide what they want they will come. I would say, giveaways is the starting point. Then you need to work on good community content.
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I want to bering them on STEMsocial discord so I won't do a new discord server. That's a good idea to bring some experts to go live on @vimm or @threespeak.
Thanks for your input!