Digital Art Design | New TV Channel Logo + Banner Workflow

in Sketchbook5 years ago (edited)

I work as a Graphic Designer/Animator in a company that owns few TV channels which are mainly based on fighting sport & MMA. We've recently released new TV channel called WATAAA - premium combat channel broadcasting all types and forms of fighting. Brand identity of Wataaa, thinking of colors, are black & yellow" so due to that I managed to do a banner for it. It's an extra work I've done by myself, not for the company.

9_Finito_FX.jpg

That design, at the same time is my Cover image here on Hive, as I find it really attractive + one of my favourite color combination is black & yellow.

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SOFTWARES USED:
Adobe Illustrator 2020
Adobe Photoshop 2020

on iMac (27-inch, Late 2013)

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Follow the Design Trip With Me

1_Background_Gradient.jpg

2_Lijeva.jpg

3_Depth.jpg

4_Zutilo.jpg

5_Narancilo.jpg

6_Krugs.jpg

7_Bez_Logo.jpg

8_Logo.jpg

9_Finito_FX.jpg

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  • Banner Dimensions: 3000x1000 px

  • Work time: ~ 2 hours

  • The main elements were done in Adobe Illustrator in VECTOR SHAPE (unlike the raster form), vectors are based on mathematical equations - means that "playing" with the size of elements, no matter is that expansion or I'm making my elements smaller - The QUALITY remains the same.

  • A great role in this design makes imaginary shadows and playing with depth, if we're not talking about colors atm of course. That job was done in Adobe Photoshop, as the software has great tools right for that.

  • Another important difference lies in the transition between the last two photos. Pay attention to the look of logo. I've imported a vector shape of the logo which was made in Adobe Illustrator directly into Photoshop. Photoshop stands for industry standard and it's not without the reason. It has really powerful tools, and among them stands "Layer Styles". Effects I've used to make that look were "Bevel & Emboss" to make that 3D feel, "Color Overlay" - to get that Yellow tone of course and my favourite "Drop Shadow.". It's pretty much self-explanatory.

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tornado_finish.jpg

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Final_Photo_Manipulation.jpg

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© This content is originally made by @tonac

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Have a wonderful day. 💚

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Striking colours to work in, also enjoyed your tornado art a brilliant talent to enjoy.

Not sure if you have seen this, perhaps it would be of interest to you Twitter

Have a great day!

Thank you, you're very kind!
Thanks for sharing that acidyo tweet too, I'll consider to participate.

cool! very nice!

Thank you beautiful! I appreciate it 😊

The design trip was a memorable one. Dude you are a killer artist. There is so much depth to this one. I am really digging the sharp yellow. That pattern you added in on step 3 is my favorite part.

Nice catch! That pattern lifted up the scene indeed. Thank you for your kindness man, I appreciate it!

Quite interesting banner, it is very dynamic I like this. It reminds me a whirlpool.

Thanks! I wanted to achieve that dynamic feel, I'm really glad you liked it.

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