Totally agree on success stories being important.
I'd like dapplr and roomservice's Brave advertising to be funded and feel there is enough in the bank to throw a little caution into the wind.
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Totally agree on success stories being important.
I'd like dapplr and roomservice's Brave advertising to be funded and feel there is enough in the bank to throw a little caution into the wind.
A majority of online successes were created by people who hadn't yet proven themselves to their investors. Many of those founders became later investors in startups themselves. A failure rate should be an integral part of the DHF culture (for cheaper projects). Angel investors often deal with an average of only 1/16 successful funding.
I think dapplr’s proposal should have been activated within 3 days. As for the Brave advertising proposal, I found the pitch itself rather weak but that may be influenced by my background with startups. In my former position, I would have found reading that pitch a waste of my time and would never have been allocated a budget. Pitching is an art and the pitch matters.
Yeah, it seems that this is being missed, and it's strange because the funds aren't directly out of someone's pockets - just a little from everyone's I guess.
I'd be interested to know how the Brave proposal pitch could be improved, although I feel that at present the best proposal ever wouldn't be funded. We do need to decide on key aspects: The advert text, the destination of the link, and probably have people waiting on the other end to assist.
5/6k $ though, seems worth a shot to me, and if it's a failure we have things to learn from.
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My objection isn’t necessarily to the project, but rather the content of the proposal itself.
First of all, rather than the community decisions, I would expect A/B testing. The mere suggestion of that also hints that someone knows what they’re talking about.
Of course, an important part is the landing page. Of course this should be a converting page. Again added credibility for the pitcher.
Generally, while I understand the psychology behind it, the whole “let the community decide” makes the project more of a “testing the waters here” pitch than a resolute “this is what we should do”. And we will let the data decide, after having validated the copy we use with some specialists. Also much faster a process and easier to make tweaks during the campaign than when the copy and landing page has been decided by the community.
Would also have loved to read some estimates re-expected cost/click and potentially, if available, reference to already existing campaigns (everyone who uses Brave is crypto aware is too weak an assumption for me, but hearing about different crypto projects already using Brave Ads will gather my interest). Your pitch, convince me this is worth “my money” without making me do additional homework.
I’m not saying it would have resulted in the proposal being activated, but there definitely was rooom to make the pitch stronger, more enticing.
Side note: startups who go in an accelerator do get trained in the art of pitching. The pitch, like the presentation of your meal in a restaurant, is half the work done. Any emailed pitch deck should capture the whole teaser, as well as the selling points, on max. 7 slides. No need for more than 3-4 intro sentences in the email. That limited consolidated information will be sufficient to tempt the VC, and decide to make time for the people (15-30 minutes only, which may result in moving on to do due diligence).
Fair points and some useful info.
To be honest, I think the first run with adverts (Brave or not) should be viewed as mostly testing the waters. I wouldn't expect a huge success first time around and as long as what went well/not so well was being recorded, hopefully there would be an improvement next time around.
I'm not sure if Brave ads are being tailored to me but I am seeing a lot of 'earn by staking' and considering Brave users are being paid to consume, this feels like a good place to start.
All is not lost. Since the Brave proposal @roomservice has scored at least one homerun. I would definitely launch the proposal again, in tweaked version.
Add cost for A/B testing integration, maybe also for an illustrator. Some mock ads would definitely not hurt the proposal, and I would even go as far as already get a one-pager template from Themeforest and make a mock landing page, with hiveonboarding integrated.
You would be amazed how much the success of a 6 months ads campaign can be tweaked. I’m not sure if Brave Ads offers the option to rotate multiple ads, but continuous A/B testing and tweaking copy can do wonders. After having looked slightly more in to Brave Ads since our last convo about it, I think it’s definitely worth a punt.
But keep in mind that 200HBD/day is fairly competitive compared to average demand of other proposals. It’s definitely not low, even if $6k total cost isn’t a lot (probably closer to 7-7.5k). People may expect more a “damn, this is a great opportunity” proposal rather than a “why not” feel. Also elaborate a little on how conversion will be tracked and how frequently updates will be provided.
This will now probably be helped by @roomservice’s growing track record. But that doesn’t change that we have a structural/cultural issue with the threshold for proposal approval.
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