I think the drop-off is from the ROI-Hunters jumping ship due to the down votes. Those that could change with the EIP will start to do better, those that could not will run and hide and complain as they jump ship. The emphasis is shifting from ROI to Engagement/sociability. The new push is for the social side, not so much the reward side, it may take a little bit but I think the message if those spreading the word can keep at it will be heard.
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