This is a post that answers your question on how we ended up being Hive. :D
Steemit has really good SEO. When I searched for "paint leather bag" my Steemit post was actually on top result (when you click in Images). Even when you search "charcoal drawing mouth" on Google my post still one of the posts on top result lol. I never even included "steem" as the keyword. I don't know how to do SEO or how it works... so we need to be as good as how Steemit did it.