I agree. That's what motivated me to created the Getting Started video tutorial for HIVE for newbies, which I try to distribute off HIVE whenever I can without spamming. Also why I share my hive posts on Twitter. At some point I may make the video tutorial available on one of the course platforms.
In the end, it comes down to all of use to let people know that it is, what it is, and how to use it.