An attitudinal problem that undoubtedly converges on a larger one: existential.
Changing attitudes is not easy by virtue of the fact that we expose our system of values and beliefs determining how we act. If someone considers you disposable and uses you, they should not complain after they discard him too, in short, they are apples from the same basket. The worst thing is that being frivolous and utilitarian, they also become inconsequential, meaningless in life, a very sad experience that plagues most of our society.
I think we have to go back to the simple, to what made us successful in the natural world and that we have lost in the artificiality of our cities.