Post with passion and personality and make that the reward, posting and engagement, the money will take care of itself
Yeah you're absolutely right about that. I read a book that I keep going back to called "You Are A Badass" by Jen Sincero where she talks about having an abundance mindset. It all ties in with what you said about being yourself when you post, let your personality shine and have fun, don't even think about the money - with an abundance mindset, it's already there and you can take those thoughts of chasing money off the table (takes time to train the mind this way).
Things got easier for me when I removed the "money" aspect and gained reward from the act of posting (writing) rather than the money. Wealth and earning? Sure, it's important...But it won't happen without good quality posts and that won't happen without enjoyment of what I'm posting...That was my ethos.
Abundance mindset...I like that.