Far more value in a brand or personality. All of the professionals know that little trick. Thousands of people can write about a tree, but you can't follow a tree. Thousands of people can strap a camera to their helmet, then drive around on a motorcycle. People will only follow the personalities that entertain them along the way.
I've personally witnessed hundreds (probably more but I stopped counting years ago) of folks show up to this community/platform to provide potential readers/viewers with a bland experience. They typically struggled to get noticed, not realizing that generic brand style content is rarely sought out and when it is, the consumer typically spends only a few minutes skimming, seeking keywords, then hitting the back button to see what else the search is offering. The author means nothing to that breed of consumer. In this setting, some measure of success requires repeat customers. Every offering must somehow build on the previous, but the content itself doesn't have to connect, it just needs to connect with people, consistently.
This is where you spend a lot of time, isn't it?
I think that this is part of the Instagram life - where everything is a repetition of popular to the point that nothing stands out. I do not expect that 40 years from now, anyone will still be listening to many of the artists of today.
Markku mentioned this also - where the consistent connection can be the personality behind the content.
Sometimes I wonder what goes through people's heads when they create the content they do, in the way they do. It would be more interesting perhaps if they presented that view instead :)
I probably spent too much time on that bike this year. Snow gods made sure to put a stop to it though.
Instagram content is awkward; hollow. Popularized facial expressions? Weird. And what kind of perv sifts through selfies all day? You know, if you go stare at these people in public you'll quickly find out they don't actually enjoy being looked at, so I'm not sure who they're trying to impress, other than themselves.
And I honestly don't know why people do the things they do. If I did, I'd have all the answers.
!ENGAGE 20
ENGAGEtokens.