Thanks for your feedback man. I am an absolute layman in both blockchain technologies and law but I somehow have the very same feelings like you. Maybe, the Canadian company just want to get some extra publicity as Steem/Hive has been all over the crypto media for quite some time already...
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Yeah I think so as well. Like are they even called "Hive"? I think they are called "Hive Blockchain Technologies LTD" - so good luck for them to try to claim the name Hive for themself. lol. I don't think they are a threat enough to hold on with your time-wise investment here.
That´s right, I think I will start rebranding my stuff to Hive later today ;)