The Curious Case Of The Two Hive Blockchain Continues!

in #hive-174578last month (edited)

Dear Hivers,

As I monitor Hive's listing almost everyday, I discovered something interesting. Few crypto exchanges are confused about the Hive blockchain.


In the last two weeks, I found two of them. One, in fact, didn’t keep up with its promise to list Hive — I don’t know why. It is a Nigerian exchange called Bitfxt that also received a $15 million dollar funding. It was supposed to list Hive on July 1st.

They didn't do it.

And the second one is even more interesting. Called STEX, they listed Hive but with the wrong description. They used the right logo but described the second Hive blockchain.


There were two paragraphs dedicated to the Hive blockchain technologies (a mining company). Moment I saw this, I decided to take it up on Twitter. I messaged them and didn’t get any response.

Then I reached out again to clarify the listing. Fortunately, the customer team passed the message to the marketing department and then the issue was fixed.


It is not about my tiny contribution to check the listing. I don't even know if these exchanges are sloppy — and failed to do the groundwork. Perhaps it was their responsibility.

But the other issue is also related to the second Hive blockchain. I have briefly discussed this earlier. Yet it is worth updating once again.


It is the same blockchain that sent out a letter on March 23rd. It was a legal threat to via a press release. If you didn't know, this second Hive isn’t something new. It has been around for a while now — and it is not small.

  • Second Hive was founded in 2013.

  • Has partnered with giants like Genesis Mining and Fiore Group.

  • Has 50 full-time employees.

  • It went on an IPO on The Toronto Stock Exchange. (Big deal)


  • Soared to 220% in its trading debut — moved from 30 cents to 97 cents in a single day. (Now back to ~40 cents)

  • Has an inactive Twitter page with a decent following of 3500+

  • Investors include Genesis Mining (largest mining company) and SchindlerAM Ventures (Switzerland-based venture firm)

  • Acquired companies like Kolas data centre for $9.9 million.

  • Raised more than $115 million in funding.

The last one. Now that’s something, isn’t it?

This growth is also a problem. I continue to see them featured on big websites. While big exchanges can spot the differences between the second Hive and this Hive, it is the small exchanges that misses the mark. And when they do, they kind of mess it up like STEX did.

Part of the reason is because of the ranking on search engine. If you type Hive blockchain, you will always find this:


Not only that but the first page is filled with news around them and also displays their social media profiles.

The real is buried in the second — and sometimes third page.



If you ask any SEO expert, they will reveal a bunch of reasons. First, is new — only 3 months old. Second, there are not many incoming links to

Also, isn’t often talked about — or often linked from the external websites. Even all of us almost always link to And not to

A solution to this, as mentioned in the comment, is to start linking from all the dApps — thereby influencing the domain authority of

Or one can completely drop the focus from and try to rank It is a tricky situation and I don't know what can be done. Someone has to make the decision.

Personally, this is why I have been trying to create more SEO tutorials (0, 1, 2) to see if we can bump up the quality — and thereby get some of our articles on the top of the search engine. I also notice @Pitboy is doing a fantastic job with his SEO tutorials.

Plus, I also started the Hive newsletter with the exact name "Hive blockchain" (YES — I did it for a reason). It is not ranking for this term yet.

Overall, I guess it will take more effort — more involvement — and many more months to climb to the number one spot.

Until then, we continue optimizing, sharing, and growing together.


If you liked this article? Feel free to comment and upvote and reblog.


I think we may always have some issues with SEO ranking @sidwrites. Just like we might always have a modest Alexa ranking... because this is a decentralized community. The content isn't where the blockchain resides... and the blockchain is actually accessed by dozens of dApps, each with their own SEO and ranking. PeakD isn't the same as isn't the same as 3Speak isn't the same as ESteem, etc.

In this moment, the only workaround I can immediately come up with would be for ALL our dApp developers to get together and agree to automatically append "published on the Hive blockchain, visit" as a standardized footer across ALL content on ALL dApps... thereby putting the domain "out there" many thousands of times.

This is a lovely suggestion. Upvoting for transparency. And yes, ranking of dozens of dApps will be different. I do remember, back in those days, Steemit was ranking really high. Not sure how or why.

It also has to do with the technical aspect - and not merely onsite optimization. Again, like you said, to get all the dApp devs together and get them to discuss would be perfect to bump up the rankings.

And then, with time, we can monitor and see what's next.

I found out about second Hive when I researched a little bit for this post. It won't be a simple task to compete with this second Hive but we already crossed them with Backlinks, Page Authority and overall Alexa ranking. But we still need more users and more contents to be in the top.

I am not feeling comfortable to talk about it, but Steemit doesn't have such opponents with same name, so they grew fast.

But in terms of SEO the second Hive blockchain isn't the only competitor here. If you search in Google with the keyword "Hive" you'll find lots of websites with same name; even a micro job website named Hivemicro is in the top. Though those website's niches aren't same like ours, but all of these look-a-like domain names made it very tough to go to the first page of search engine.

Time will deliver us what we want. Let's wait and see.

I am not feeling comfortable to talk about it, but Steemit doesn't have such opponents with same name, so they grew fast.


If you search in Google with the keyword "Hive" you'll find lots of websites with same name; even a micro job website named Hivemicro is in the top.

So true. Dozens of them, and we discussed this in Discord as well. It wasn't a massive problem but when I saw STEX listing the wrong ones...

I can only imagine individual users who misses out on Hive.

Time will deliver us what we want. Let's wait and see.

YES! Let's continue optimizing. :)

It's quite a conundrum, and on Twitter, I've seen users - myself included, at first - confused between Hive, and HIVE Blockchain. I don't know much about SEO, but I don't suppose it can discern between capital and small letters, can it? I guess until then, we'll just have to bring more SEO optimisations, and start linking Hive.Blog more aggressively, though paying mind not to be spammy.

Maybe in good time, once Hive becomes more mature and it attracts more oncoming traffic than HIVE, we could outrank them on Google. Though I imagine at that point, they would step up their legal battle. It'll be hard with them taking all the top of the Google Search results, but I believe! Would it be too late for us to rename ourselves XD ?