It will be very hard for people to choose morale over cheap luxury..
But not impossible. I don't think it even has to be so difficult, it is just that currently we choose shit and the consumption isn't just in goods, it is also politics and information. Buy shit, eat shit.
Yeah, thats some honest truth right there. When we can monetize anything, this is bound to happen.
Sometimes I think that the dystopian novels I read throughout my childhood, I might be living in one right about now.