You know those people that go to the gym and always skip leg day? I think that is what many of us do in many areas of our life, we do what we like or think has an effect, even if we are actually putting our mind or body out of balance. For some people at least, these kinds of tools can be used to recalibrate and set new defaults.
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We're not there yet but the top devices like Apple Watch and Samsung Fit will always more become "health prevention" devices as they cram more and medical hardware in those small casings.
We already have heartbeat irregularity discovery in those, we know it's inevitable Apple Watch will soon introduce a sugar monitor as Tim Cook is known to wear prototypes and Apple has received regulatory approval. Oxygen levels will become hardware based as well rather than software as is now. And so many more the naked eye can't track and would previously require blood analysis. It's an interesting niche and aside from those more medically focused implementations many people will definitely benefit from the more basic guidance/reminders the devices offer.
And then there will be the insurance companies buying the data, as well as big pharma :)
Apple is not an advertising company nor data reseller. ;)
Besides the function of that tool is to send people to ER before someone hopefully discovers them needing an ambulance. No week passes or an Apple covering sites finds another person in regional media who was "saved" thanks to their watch and got away with early stage surgery rather than who knows what.
I wouldn't trust Google or Amazon with that data tho.
But they are a corporation and an investor. When they know who is going to end up where, they also know where is going to get sales :)
Tim Cook at US Senate hearing on data privacy on devices: "Would we like to know everything that happens on your device? Yes, that would be interesting but we don't think we should".
Tim Cook previously in shareholder meeting: "We're doing things in our way because we thats the way we believe in. If you're buying stock for pure profit gains, you're buying in the wrong company".
Coincidentally it was exactly that approach rather than the fiduciary duties pursue which made them the largest company out there. Oh and they make awesome TV ads and billboards. LOL
The blanket "they're a corporation" approach doesn't always apply, Apple's model is content delivery network for own hardware. THE App Store is a gold mine. Gotta study them a little before thinking that their sheer size automatically results in same behavior. And both Jobs and Cook have track record in not pursuing that slave of the shareholder company. If anything, over the years Apple has cannibalized its own models time and time again.
Interesting detail: it's Apple's privacy approach where all data stays on your device, and is encrypted, which made Google move in a similar direction. Yes, that's true, even the Big G doesn't send as much (personalized) data to its farms anymore as it used to do.
Amazon has already moved into making health insurance deals for employees. You're fucked if ever they make a watch too.
Note: not a fanboy, Apple definitely are greedy as hell. The profit margins on each device are ridiculous and at least two levels above others in industry. If not more. They're BMW to Samsung being a Volkswagen.
I think this had a large effect.
It is indeed. 30% of all sales.
AMAZfit GTR... ;D
I have also heard that their factories aren't the greatest for staff either - but who's are? as long as there is a price point we can afford, no one cares.
Last point is the result of the globalized world. I don't think any Chinese factory is the greatest place to work. The Indian and Vietnamese factories Apple will use always more won't be better. But neither are meat factories in the Western world.
Amazfit (Huami) is Xiaomi owned. One of the worst larger Call-Home offenders out there currently.
But imagine it were Amazon owned. That GPS would lead to Alexa recommending you a Prime purchase of condoms on Monday because it knows every Thursday you visit your Mistress. :D
Yes, the 30% is brutal. But they've lowered it for subscription based apps (depending on volume/subscription duration as low as 10%). Yet their main earner is still the hardware profit margins. Being a luxury brand definitely pays off.
And it sucks Apple Music has led to the return of DRM, which Apple was the first high volume music seller who removed it in iTunes (2005 IIRC).