(as they have to recover their losses you know)
While they simultaneously make record profits :D
the sites where complaints are listed are always very active.
Listed, but no one is listening in most cases. Often, there is no way to actually register a complaint.
Oh yeah, the most important thing is the shareholders.
In your case maybe, but here anyone can easily register a complaint and companies fear complaints as it is not only bad for business, but it acts similar to blacklists.