Shortform attracts short attention but becomes longform as the consumer continues to browse.
This is the thing with it. I know parents with teenage children who no longer have the attention span to watcha movie, but can spend 5 hours straight watching 5 minute clips of trash.
There's just more money and valuable data to be mined in the mindless drivel.
Yes.
That classic clickbait internet top ten list article. Not only is it shortform but the next point or paragraph can only be viewed when clicking 'next', so you can be exposed to the next set of ads
Keep them saying yes - even though they don't give a shit about what they are saying yes to, all to extract a little more money. The world is a vampire.
Psychologically, there's probably a false sense of accomplishment that goes along with 'finishing' something every few minutes. Little dopamine hit maybe. Cheap thrill. First hit, always awesome. Spend the rest of the day chasing that high, but never getting there. The hopeless addict.