Great advice for better "content packaging"! It's just crazy that the package is more important than the message inside... OK, it isn't, but if you have a lame package, NOBODY will get to the message at ALL... And you will not reach your goal!
It's the same in the book store. If you have written the best book but nobody knows you and nobody likes your cover. You won't sell a book!
Thanks a lot for your comment and I really appreciate your curation effort!