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RE: Why a Successful Business is Not a "Brand" and the Importance of Becoming a Brand

in Project HOPE3 years ago

That is true, it is a completely different thing to build a brand and experience business success.

When it comes to building a brand, it takes a more consistent effort to make that happen.

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Yes, successful business and a brand are two totally different things... A business can be successful but not a brand. to become a brand, there are a lot of factors that need to be in place and also becoming a brand takes time and is a process.