RE: What Is Worth: What Determines Worth In A Vastly Competitive Market Such As Nigeria?

[bhoa]

Branding increases the worth of anything. Xiaomi have not established their brand in Nigeria. I like to equate worth with utility but this is not how it in the real society. Even if economics defines it as that

Comments

[josediccus]

it's important to understand that competitiveness is won when better marketing hits less better marketing.

Xiaomi is globally a huge brand but Nigeria isn't a place they've fully invested in marketing wise, this however doesn't decrease their value as a brand globally.