Audio contents has been one of the top ways for creating contents in business… we have podcast which is powerful for businesses. While some might argue that videos contents are the best and have better conversions, audio contents are powerful as well. There are people who prefer to listen to audio contents especially when driving, or doing something that needs their visual attention. Based on data, Podcast contents are increasing rapidly which shows how popular it is and how people are adopting it. There are a lot of podcast platforms like Apple podcast which attract millions and millions of listeners worldwide… that is why businesses are tapping into the huge audiences that are in favor of audio contents.
One of the benefits of audio contents is that it doesn’t really a lot to create compared to video contents simply because it is audio and there is nothing to see. When creating a quality video content, the visuals and aesthetics of the video is key and plays an important role in the overall success of the video. Creating a quality can be very expensive sometimes due to the number of things required to create captivating video content. We all know that in the world of business, the more captivating a video content is, the more likely it is going to appeal to the target audience and capture the interest of the target audience which can lead to higher conversions and sales.
However, when it comes to audio contents, cost can be greatly reduced as there is nothing visual about audio contents. An audio content can be created anywhere that is noise-free… whether it is in a living room, or in a bedroom, with just a lavelier mic or a condenser mic, and as far as there is no noise present, audio contents can be created anywhere with the right tools. Unlike video contents that take a lot of time to create, and sometimes a lot of resources to create as well… for audio contents, all that matters is the clarity and quality of the audio content and the value that it offers.
This medium of content creation can be beneficial to small businesses that don’t have all the resources in the world… they can focus more on audio contents, creating podcast contents that add great value to their target audience. I love to listen to valuable podcasts with just my earpiece, that way, I can relax more or focus on the activity I’m doing while gaining value from the podcast content. The good news is these audio contents can be published on other social media platforms for more reach.
Some social media platforms might not allow audio contents to be uploaded directly, however, there is a strategy that can be used to share audio-only contents on social media platforms like Instagram. The audio content can be converted into a video like form, even though there will not be any visuals, just a black screen. There are apps that can be used to convert audio files into video formats which allows it to be supported on a lot of social media platforms. That way, the single audio content can be shared in a variety of social media platforms which helps expand the reach. A valuable content can do great things for any business, if the content is valuable, the higher the chances of conversions and sales.
If I agree with what you say, I take the side of the consumers and prefer to listen while driving, it is just an example to give you the reason because if you can increase sales using that medium, I would say alternative.
@tipu curate 3
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