Certainly a company can be successful selling products of certain brands, but the buyer does not see it as such, so it is important the originality of what you market to become a brand. All the companies you have named became a brand through products created by them, which indicates that a brand resale company will rarely be a brand. This sets it apart from the others. @tipu curate 2
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Very correct. A lot of businesses are successful because they are selling hot products that are in high demand... because they are successful doesnt mean that they are a brand, becoming a brand takes time and there are other factors that must be in place for a business to reach that brand status