Creating a sense of scarcity...
Marketing in general is something very intelligent, making people (final consumers) feel that they need that product and no other is an art in itself.
I've read about color psychology, they don't use just any color for advertising, every color and its different shades awaken something in people's minds. Not for nothing the color naranda is used in franchises like Arturos and Mc Donalds...
Excellent post @uyobong, as usual.
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Thanks very much Josevas for your insightful addition. Truth is that being able to create scarcity leads to a market boom.
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