It is an uphill battle. There are so many coins, projects, and NFT options—plus the average person doesn't know how NFTs work.
Music NFTs are a very niche product. Of course, niche product sales are how companies tap a market, but the market is tiny right now.
NFTs arent our only offering. The problem is that people don’t want to even try to look outside the traditional system. That’s apparent with the number of users on Hive.