Tokennomics. They should be collecting revenue from partnerships and sponsorships which help fuel the token price as well as rolling out new products that people want. There's far too little mindset in terms of simply getting people to buy more and that's it. there's more to it just like any mainstream gaming company.
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You're right about this, unfortunately they haven't done any of this. It's mostly not about buying more, investors wants to see active progress and it's a dicey place for most web3 games including splinterlands. However, I think the splinterlands INC has what it takes to turn things around