Commercial markets dictate the different ways to dominate each user that is immersed in them and of course to know the needs or demands that everyone has towards the participating companies; from this there is a little known term for those people who are just starting in the world of entrepreneurship, is the seasonality or season, this term refers to the periods of short times where festivities or various issues that make note a culture, honor or just for commercial advancement are celebrated, we can see this reflected specifically in two festivities, the Christmas season and Valentine's Day.
Every entrepreneur must mark in his calendar the season in which his company will participate, because to succeed in the market during these short periods, you must design in detail the type of products, marketing campaigns that refer to the connection of the product with the season and of course the innovation that is making our company in relation to the competition in that season; the seasonality of the markets have more influence than you think for companies, as it depends on them a total success or the collapse of our business in the future.
It is important to identify the productive and technological strength of our company, in this way we will choose the season that fits the functions of our company. Once we select the season where we will participate as an enterprise, we proceed to find the needs that have not been covered in past festivities and thus we will be able to solve and innovate with our products. Every company should know which seasons are convenient for them and which ones show their weaknesses, that is why it is not recommended to participate in all commercial seasons, since each company has marked its commercial strength and therefore must adjust all its productive and economic engine to them.
To select a season in which to participate, it is necessary to look for products that have higher sales output during these periods of time, so we can adjust our production to these items and of course if our company is not able to produce such items, it is safe to say that this would not be the season where our company would have participation. In the periods of time where companies accumulate their highest profits, are associated with the holidays, because during these seasons users are prone to buy compulsively, just to satisfy their desire to participate in the dates marked worldwide.