I love your last question. I often think about it.
and talking about the beer example.. ask yourself why you would just love to sit in the old center of an old village (key word here is old) and drink a cold beer while you wouldn´t even want to sit in the newly built quarters..?
I personally think modern architects belong in front of a firing squad.
Hahah, there is surely something about that!! For sure you can't just add the history the story and all the love for details and craftsmanship to any newer architecture (or at least most of them, I guess there are still some exceptions)