Yeah, it's crazy how much autonomy and power being given to these companies. One funny thing is that they've ensured that our day to day living is totally dependent on them and the moment their services end so do we. I remember when WhatsApp stopped working for about 20 mins. The whole world was complaining as though it had been out for 10 years.
The trick is easy, ensure they provide essential services to the mass, control the market, make more gain. In doing so, they become so empowered that they can control the world through dependency and excess wealth.