Ideally, your own mailing list should be the goal because through it you have better control over who's reading your content and clicking your links so you can adapt/improve your emails.
Until then, you can build your audience on Hive and then move to the next level when you're ready.
It's something similar to YouTubers, Instagramers and other influencers from other platforms out there, their list is their followers/subscribers to their channel or website.
The difference is for them it takes x number of followers to earn something or lucky to have a subscriber on their Patreons and such, on Hive you can earn on your first comment/post 😉
!CTP
That's a huge difference that many have yet to realize.
!PIZZA
!CTP