Hive can be(come) a great gateway to the crypto world for the regular people. It can be the crypto world's "training mode", similar to the same concept we find on centralized brokers, before you play with real money. Hive can be many things, but it's a good place to start.
You are right. Since it's free to transact and you can 'earn' your capital, it could be a very nice first playground to test crypto.