At one point you guys are talking about branding/poor branding on Hive's behalf.
Co-branding comes standard with Hive. One doesn't need to search 'Hive' to find Hive. There's literally millions of roads leading to Hive. 'Hive' doesn't need to be mentioned in order to find Hive. Mention Splinterlands, that leads to Hive. Mention Peakd, that leads to Hive. Mention SPK, that leads to Hive. The brands built on top of Hive, all lead to Hive, and once there it's all connected. Even as example, googling NoNamesLeftToUse (or any content creator wise enough to put some thought behind their brand), leads to Hive. That's co-branding in action right there. Search my name, that leads to Peakd, and that leads to Hive. When it comes to branding, Hive is solid. I hope that makes sense because if you understand what I'm saying, you'll see how powerful it is. Every app, every piece of shared content; that all doubles as marketing, and you don't even need to say 'Hive'. Millions, potentially billions of roads lead to Hive. If it's exclusive to Hive, marketing yourself, or your brand, app, product, whatever, is also marketing Hive, and everything else on Hive, provided the connections are clear.