Tesla is ahead of its time when it comes to community. The Tesla "fanboys" are notorious. However, they are also a glimpse into our future.
In this video I discuss how Tesla has no marketing budget. It spends zero on advertising. Yet it is still one of the most recognized brands in the developed world. Community is a big part of their success. This is going to apply to all communities, including Hive, going forward.
▶️ 3Speak
You need to stake more BEER (24 staked BEER allows you to call BEER one time per day)
I think other companies should learn from it and not waste money on ads. Im a fan of tesla
I've always found it funny how products like Coke and McDonald's are constantly advertising. Ive never watched a McDonald's commercial and thought "Oh wow, they're still in business?"
Seems like a massive waste of funds IMO!
Welp, Tesla is tesla, try to make revolucionary things and it will always go this way.
Summary:
In this video, the speaker discusses the power of community and the significant impact it can have on promoting brands and projects in today's digital age. He draws parallels between the strong community surrounding Tesla and the potential for other communities, like the one around Hive, to similarly drive excitement and awareness. By highlighting the passion and dedication of Tesla supporters, the speaker emphasizes the importance of grassroots efforts in marketing and promotion, suggesting that traditional marketing methods are becoming less effective compared to community-driven initiatives.
Detailed Article:
The video delves into the concept of community power and its role in the success of brands and projects in the current landscape. The speaker starts by showcasing the example of Tesla, a company known for its passionate community despite having no marketing budget. He underlines the impact of Tesla enthusiasts, often known as fanboys, who actively create content, share news, and engage with the brand on platforms like YouTube and Twitter. This engagement, fueled by a charismatic CEO (Elon Musk), has significantly contributed to Tesla's popularity without the need for traditional advertising.
The speaker contrasts this community-driven approach with traditional automakers like Ford and General Motors, highlighting the disparity in community engagement and the level of excitement generated. He stresses the key role that community members play in promoting and advocating for a brand or project, noting that future marketing strategies will increasingly rely on grassroots efforts rather than conventional advertising.
Drawing parallels to the cryptocurrency realm, the speaker specifically mentions Hive and its associated projects like Splinterlands, Leo Finance, UltimatelySpeak Network, StemGeeks, and Exode. He encourages community members to emulate the passion and dedication seen in the Tesla community, emphasizing the impact of self-marketing and community-driven promotion. By likening ownership of tokens to a stake in the success of a community or project, he highlights the importance of community members feeling a sense of ownership and actively contributing to growth and promotion efforts.
Furthermore, the speaker encourages community members to leverage various platforms and tools for promotion, emphasizing that even simple actions like sharing links on social media can contribute to spreading awareness and generating interest. He emphasizes the value of community involvement, suggesting that active engagement and dedication can lead to significant rewards and propel projects like Hive to new heights.
In conclusion, the speaker reiterates the significance of community-driven marketing efforts, stressing that while not everyone may have the same skills or capabilities, collective contributions and passion can drive the success and growth of projects and communities. He leaves viewers with a call to action, urging them to engage actively, promote passionately, and contribute meaningfully to the communities they are part of to foster growth and success.
Good things do not need advertising. 🙂