it's all about the copyright holder giving a right to someone else and the clearer that intention the less problematic. Essentially they could write some words in the description and it would solve it all... however the platform can help because so many are unfamiliar with these concepts and have no clue this is how things work. Also a platform standardizing this can mean that these things can be searchable and also provide for clearer consistent intentions that both parties understand well and which lead to less possibility of misunderstandings.
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