Oh crap, now I gotta drink beer too? And fly on a plane? I like either of those things less than feeling awkward in a social setting.
On the topic of beards, I judge the quality of a food place by the volume of napkins they give me. If they don't give me more than a non-bearded customer, they're not getting me to come back again. Call it petty, but cater to your customer's needs.
My needs are more napkins than the smooth-skins!