Reading a post I think by @arcange or @theycallmedan recently about all of us being CEOs for Hive. I like to think of it rather as a huge global Board of Directors each as a touch point to potential new community members. Connecting with them where they are is the right thing to do for our vision even if #web2 platforms feel dirty and manipulated.
It may be a grind but don't let it slow you down.