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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤4 years ago

As an example, I came to Hive in this same way, just referred, looking at content, started creating content here myself (already doing it off-chain), and now using Exxp and Hivepay on an off-chain site. I am looking into other dApps as well and waiting to see what else is developed.

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You probably came to hive.blog or peakd. U did not come to hive the blockchain protocol

Exactly, but I found non-content related Hive stuff that I could use, like Exxp and Hivepay. If I liked games, I would play Splinterlands or something. If I was into investing a great deal I might jump onto those apps.

What I am getting at, is that I came here through the content side of the hive and found that it is much, much more and still learning.

Others have done the same, I know this for a fact. Others will continue to do the same.

Embrace the content platforms as they are the entrance to your funnel that is the rest of Hive.

The entrance funnel to the hive protocol (hive.io) is having an existing app with 500k users integrate the protocol, such that the users don’t even know they are now using hive. The entrance funnel for some of the apps on hive is post and earn. The idea of marketing the hive protocol as post and earn is confusing and has lead to the hive brand going into obscurity. It is the very reason we are not a recognised top 20 coin. Everyone already thinks we are post and earn and they do not realise hat hive is much much more than this

Cool. Your still not getting it. You still keep mentioning posting and earning. Forget posting and earning content creators like me. Which I don’t earn crap and could care less about earning rewards. We need people who consume that can be rewarded for consumption.

Users aren’t going to integrate shit, devs integrate stuff.

Users read, comment, invest, record fitness stats, pay bills, message, check sports scores. They can do that anywhere. Why do it on the hive blockchain? Because they can earn some pennies, which is more than they get from any off chain source, period. Get rid of that and this place is nothing.

Anyway, you feel your right, I know I’m right. So I will be done with this conversation. Stay the course and IF hive is still around in 5 years let me know how it’s going. If it’s going like it is now I’ll probably be on the blockchain that got it.

This blog is about changing hive.io into a post and earn design . I don’t think it’s appropriate. We have fought too long to move hove away from post and earn. I’m standing against this. I’m sorry if u don’t agree. I think it is the very thing that has lead to hive not being a well known protocol. No one even knows it is a protocol. Ppl think hive is about posting and earning and have done for the last 5 years. We need to move away from this perception

They do not do any of this on hive. They do it on the front ends built on hive. It’s just not getting through