Moving pro wrestling marketing to decentralized platforms sounds like a big change, but it could really boost fan engagement and transparency.
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Moving pro wrestling marketing to decentralized platforms sounds like a big change, but it could really boost fan engagement and transparency.
Agreed 100% on the challenge. Also, much of the current business model is to have the fans separate from the ownership/control of all aspects of the business. Web3, however, shifts some of that balance away from the company and to the fan base. This can be scary, so my guess is it will be an upstart company using web3 tech from the company's inception - or shortly a successful real world set of shows & storylines is completed - like ECW did with the emerging internet with its fans from 1992 to early 1994. WCW & WWE and the major independent promotions at the time didn't embrace the internet's early days; and that gave ECW a chance to expand both locally (in Pennsylvania/New Jersey/Delaware) as well as nationwide and even worldwide due to the fans' passionate writing about shows & the minor aspects of being a fan at the Arena. This was so compelling that it attracted people to want to be a part of the experience versus the other options at the time, and not just WWF (now WWE) and WCW.