This is a very interesting initiative for promoting HIVE organically on Web2 media! I'm not a big fan of Web2, but for those who like to be present there, this is a perfect way to combine two worlds in one... To show off their HIVE spirit and share some interesting info on Web2!
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Yes! I think it's a nice experiment to use these initiative for web2 outreach. Like you said: it's a good way to combine two worlds in one.